April 2006
The Archives
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04.29.06The Customer is Always RightThe Customer is Always Right: " Greg writes in and wants to know if that's really true. What if the customer is an amnesiac, a jerk, a difficult blowhard badmouther? What if the customer is the sort that wears his LL Bean khakis for a year and then sends them back? In our ultracompetitive markets, how can you possibly have a chance in the face of enormous consumer power? The answer might surprise you. It's the unwritten rule 3 on Stew Leonard's famous granite rock: If the customer is wrong, they're not your customer any more. In other words, if ...
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04.29.06Down the FM Radio Dial, After Howard SternDown the FM Radio Dial, After Howard Stern: "FM radio got its first ratings report since Howard Stern left the commercial airwaves for the uncensored venue of satellite radio. Mike Pesca surveys the dial to see how the 'shock jock's' replacements are faring. » E-Mail This » Add to Del.icio.us "
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04.29.06Robert Smigel’s Saturday ‘Funhouse’Robert Smigel's Saturday 'Funhouse': "This weekend, Saturday Night Live devote 90 minutes to a collection of Robert Smigel's TV Funhouse shorts. Those satirical cartoons featured gags such as the Ambiguously Gay Duo and X-Presidents. Smigel wrote for SNL from 1985-1993, and he was the original head writer/producer for Late Night With Conan O'Brien. » E-Mail This » Add to Del.icio.us "
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04.26.06
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04.26.06Snowboard for the streetSnowboard for the street: " A modification of skateboards, Freebords are designed to mimic the behaviour of a snowboard on a ski slope. Not only are they larger than standard skateboards, they also include two additional castor wheels down the center line of the board, sticking out just a bit more than the four side wheels, and allowing the board to carve and slide like a snowboard. According to Freebord: 'You can hug a tight turn or drift a long, gentle slide, float a 360 or ride switch. Right down to the feel of its weighting and edging, the Freebord ...
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04.20.06Word-of-Mouth ‘Buzz Agents’ Spread the HypeWord-of-Mouth 'Buzz Agents' Spread the Hype: "Tens of thousands of unpaid volunteers are circulating in city hot spots, chatting up friends, family members and strangers in hope of generating buzz for companies and their new products. Sometimes they disclose their 'buzz agent' identity -- other times, they don't. Companies are hoping these conversations will boost sales. » E-Mail This » Add to Del.icio.us "
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04.20.06The Good, the Bad and the GoogleThe Good, the Bad and the Google: "?Don?t be evil.? It?s been Google?s informal corporate motto for years; and for the most part, people have been willing to take it at its word. In January, things changed. Google announced that the new Chinese version of its site, Google.cn, would comply with Beijing policy by removing politically sensitive websites from search results. Just like that, the company that is thought of by so many as the very embodiment of the information-wants-to-be-free ethic found itself widely accused of abetting the suppression of political dissent."
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04.20.06North Fork Environmental Council Launches Its Green Voices Speaker SeriesMATTITUCK, NY (April 2006) — North Fork Environmental Council, Inc. (NFEC) announced today that it would host the inaugural event of its Green Voices Speaker Series on Saturday, May 6, 2006. The event, which is free and open to the general public, will be held at Peconic Landing, Rt. 48 in Greenport, from 3:00 p.m. – 5:00 p.m., with a reception following. Seating is limited so tickets much be reserved by calling NFEC at 631-298-8880. The event, entitled “Artists Talk on Art and the Environment,” will feature seven Long Island artists – Alan Bull, Janet Culbertson, Lauren Jarrett, Hazel Kahan, ...
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04.19.06"Drivers Wanted" Dead. But Jetta Drivers Aren’t."Drivers Wanted" Dead. But Jetta Drivers Aren't.: "You can pretty much take this to the bank. Though VW executives have been hedging, Volkswagen's ten year-old 'Drivers wanted' tagline is dead. The new GTI work from new ad agency Crispin Porter +Bogusky, Miami didn't carry it. And neither... "
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04.17.06Digital Marketing RemaindersDigital Marketing Remainders: "A few worthies from the week now ending: Michael Arrington reviews Zixxo: coupons via RSS. Double Fusion will accept Flash video files with synchronized audio. The company becomes the first in-game ad play to do this. BK?s The King character gets his own video game. This looks like a first. "
