March 2007
The Archives
-
03.23.07Trulia will power New York City Search EngineFrom the Trulia Blog: Trulia was selected by the Real Estate Board of New York (REBNY), New York City’s largest and most prestigious real estate group, to power the first real estate search engine dedicated exclusively to New York City-based listings. REBNY announced (pdf) their intent to build the portal late last year and Trulia was chosen among six finalists to do the job.
-
03.17.07Products and Experiences are all RelativeJohn Moore, former Director of National Marketing for Whole Foods Market, asks the question on his Brand Autopsy blog, would you miss Chili’s if it went out of business? It got me thinking. Here’s my edited response: Many businesses, like Starbucks, win by default. Would I miss Starbucks in the West Village, NY where I live, absolutely NOT. Do you not agree that products and customer experiences are all relative? Believe me if I could get a cup of Jack’s coffee anywhere in the world I would never go to Starbucks again. Does this relativity theory hold true for online real estate branding and marketing ...
-
03.05.07Google Advances into Hamptons Real EstateLast Friday, Realogy announced an online listings distribution strategy that will benefit home buyers and sellers as well as the more than 320,000 real estate sales professionals who belong to its franchise networks. All property listings, including those in the Hamptons, that currently reside on the CENTURY 21®, Coldwell Banker®, and ERA® brand Web sites will be uploaded to the Google search engines. The listings distribution strategy will significantly broaden exposure for Realogy brand listings, including NRT Incorporated which operates The Corcoran Group and Allan M. Schneider Associates Inc brands. “Our brand Web sites are some of the most highly trafficked and ...
-
03.01.07Barbara Corcoran: 6 Homebuyer Negotiating TipsFounder of Corcoran Real Estate, Barbara Corcoran spoke with Meredith Vieira on the Today Show this morning where she dropped some negotiating pearls of wisdom. 6 Homebuyer Negotiating Tips: Say you love and then it make a low offer Bid unusual amount Put offer in writing Offer “all cash” Stay flexible on closing date Don’t bring your in-laws Click here to watch the interview. You will then need to click on “Part 6: End of the Today Show Netcast” and fast forward 2 minutes into the piece to see the interview.
