Anthony Barba

“Web Analytics: An Hour a Day” is the first book by an in-the-trenches practitioner of web analytics. It provides a unique insider’s perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. Rather than spamming you with metrics and definitions, Web Analytics: An Hour a Day will enhance your mindset and teach you how to fish for yourself.

Avinash Kaushik is a expert in web analytics and author of the top-rated blog Occam’s Razor. In this book, he goes beyond web analytics concepts and definitions to provide a step-by-step guide to implementing a successful web analytics strategy. His revolutionary approach to web analytics challenges prevalent thinking about the field and guides readers to a solution that will provide truly informed and actionable insights.

Notes:

This is another post in a series of learning how to better use Web & Google Analytics.

Phase 1: Voice of the Customer - The Why

• Segment of Discontent
• do surveys and ask:

1. Why are you here?
2. Where you able to complete your task.
3. If not, why not

Phase 2: Multiple Outcome Analysis - The How Much

• Have goals
• Think of things beyond click stream
• Brand Impact
• What are all the reason for this site
• Increase customer satisfaction

Phase 3: Click steam - The What

• use distribution
• use segment data

Phase 4:Experimental & Testing - The Why

• Idea democracy to see what works

Phase 5: Competitive Intelligence- The What Else

• Compete.com to use follow trends
• Find Key Words Competitive
• fireclick.com