Howto, Video, Web Analytics

Google Analytics Interface Tutorial

A brief overview of how to use the Google Analytics interface. If you are new to Google Analytics or you’d like to pick up a few tips on how to use some of the different features, this video is a good place to start.

This is another post in a series of learning how to better use Web & Google Analytics.

  • How to put the most important reports on the opening dashboard
  • Finding Reports
  • Goals and monitoring conversation
  • Setting the Date Range
  • Compare data not month to month but matching days to days
  • Over Time Comparisons
  • Scorecard and Tables for Adwords and Pay per Click
  • Emailing and Exporting Reports
  • PDF are vector based and scale great
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