This is the complete presentation by Avinash Kaushikat Google Conversion University. This lecture is more about what data to look at and how analyze it more then how to use Google Analytics.
Avinash seems to be having such a great time and his love of what he does comes through.
Notes:
This is another post in a series of learning how to better use Web & Google Analytics.
- Data MUST drive ACTION
- Set up mulitple emails from Google Analytics
- Data Discovery
- Where are people coming from?
- There is not
- %80 of people start surfing at a search engine
- Therefore search engines deterime your homepage
- Data in service of action
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