Category
Web Analytics
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11.13.08
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07.26.08Google Analytics - Optimizing Customer ExperiencesTom Leung describes how to implement a variety of testing scenarios using Website Optimizer. Notes: This is another post in a series of learning how to better use Web & Google Analytics. This is a feature of AdWords not Google Analytics
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07.25.08Internal Site Search Analysis and Visitor IntentAvinash Kaushik explains how you can gain important insights into visitor intent by analyzing how your visitors use your site search capability. Notes: This is another post in a series of learning how to better use Web & Google Analytics. Who searched and when? What did visitors search for? Where did visitors search?
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07.25.08Authors@Google: Avinash Kaushik"Web Analytics: An Hour a Day" is the first book by an in-the-trenches practitioner of web analytics. It provides a unique insider's perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. Rather than spamming you with metrics and definitions, Web Analytics: An Hour a Day will enhance your mindset and teach you how to fish for yourself. Avinash Kaushik is a expert in web analytics and author of the top-rated blog Occam's Razor. In this book, he goes beyond web analytics concepts and definitions to provide a step-by-step guide to ...
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07.25.08Customer Centric Web Decision MakingGoogle TechTalks July 24, 2006 Avinash Kaushik, Senior Manger, Web Research and Analytics, Intuit Notes: This is another post in a series of learning how to better use Web & Google Analytics. 8 or less Matrix on your Google Analytics dashboard. Customer complains but do not give solutions. So don't ask for solutions Define multiple goals do A/B testing and let the data guide the way Three important website survey questions Why are you here? Where you able to complete your task? If no, why not?
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07.20.08Google Trifecta for your WebsiteRecording of the Google Trifecta webinar held on July 8, 2008. Speakers provide introductions to Google Webmaster Tools, Google Analytics, and Google Website Optimizer and answer common questions. Individually, each tool offers valuable and actionable information about specific aspects of your site; combined, you get a comprehensive understanding of both your visitors and your pages. Notes: This is another post in a series of learning how to better use Web & Google Analytics.
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07.19.08Google Analytics Interface TutorialA brief overview of how to use the Google Analytics interface. If you are new to Google Analytics or you'd like to pick up a few tips on how to use some of the different features, this video is a good place to start. This is another post in a series of learning how to better use Web & Google Analytics. How to put the most important reports on the opening dashboard Finding Reports Goals and monitoring conversation Setting the Date Range Compare data not month to month but matching days to days Over Time Comparisons Scorecard and Tables for Adwords and Pay per Click Emailing and ...
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07.19.08Rethinking Search: Keyphrases & Long TailIn this interview at eMetrics, Avinash Kaushik encourages us to rethink search. Instead of keywords, think instead in terms of 'long tail' keyphrases that are used infrequently, but represent qualified, motivated customers. His initial advice is to use SEO or organic search for brand and 'head' terms, and to exploit paid search for 'long tail' terms. SEO should be seen as a long-term strategy. Notes: This is another post in a series of learning how to better use Web & Google Analytics. Search and Think about Key Phrase The average number of words in a search is 4 A very long tail of seldom and ...
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07.18.08Google Analytics - Successful Web Analytics ApproachesThis is the complete presentation by Avinash Kaushikat Google Conversion University. This lecture is more about what data to look at and how analyze it more then how to use Google Analytics. Avinash seems to be having such a great time and his love of what he does comes through. Notes: This is another post in a series of learning how to better use Web & Google Analytics. Data MUST drive ACTION Set up mulitple emails from Google Analytics Data Discovery Where are people coming from? There is not %80 of people start surfing at a search engine Therefore search engines deterime your homepage Data in service of action
